Terms and Conditions


These Terms and Conditions govern the supply of goods sold by Superior Fires Ltd of Avon Trading Park, Christchurch, Dorset, BH23 2BT ("we" and "us") to the customer ("you") and constitute the entire and only agreement between us in relation thereto.

All orders placed by you are on the basis of these Terms and Conditions and are subject to acceptance by us by delivery of the goods to you at which point a legally binding contract is constituted between us. The processing of your payment and acknowledgment of your order does not constitute legal acceptance of your order.

Product Specifications and Suitability

Published product details, specifications and suitability information is the best available at the time. We shall not be held responsible for the accuracy of any advice given regarding the suitability (or otherwise) of any part/s required for the repair of an item.
We advise that all spare parts are fitted by a competent person in accordance with the manufacturer’s instruction. Superior Fires Ltd cannot be held liable for any damage caused by the fitting of a spare part.

Availability/Estimated Delivery Time

We do our best to ensure availability of all products shown on the website and endeavour to despatch all parts within the quoted time. If there is a delay we will inform you of this via email and the product will be despatched as soon as it is available. If you have ordered multiple items they may arrive separately.

Occasionally we find ourselves having to withdraw an item because it has become obsolete or has been discontinued. If you have placed an order for an item that has been made obsolete we will inform you as soon as possible.

All prices are quoted in pounds sterling (£) and include Value Added Tax (VAT) at UK rates (shown when checking out). It may be necessary to adjust prices in the event of an increase in VAT rates, or as a result of a manufacturer price increase. Customers are entitled to a full refund if this is not acceptable.

Due to the nature of the clearing system your credit card payment will be taken at the point of processing. If a problem in supply should occur, your payment method will be refunded as swiftly as possible.  The refund may take a couple of days to show as cleared funds on your account, depending on payment provider.


All UK orders will be delivered using our approved courier which may vary depending on the size of item and geographical location.

To qualify for next day delivery the order must be placed before 12.00 noon and the item must be confirmed as in stock. Please be reminded that although we make every effort to dispatch your item on next day delivery we can not be held responsible for any delay the courier takes to deliver.

Cancellations & Returns

Orders may be cancelled at any time before they are despatched, simply follow the details from our cancellation and returns policy.


We shall have no liability to pay any money to you by way of compensation other than any refund we make under these conditions. Our liability to you shall not in any event include losses related to any business of yours, such as loss of profits or business interruption; neither will we be responsible to you for any other loss which is not a foreseeable consequence of us being in breach of these Terms and Conditions or our legal duties.

This does not affect your statutory rights if you are a consumer, nor is it intended to exclude our liability to you for fraudulent misrepresentation or for death or personal injury resulting from our negligence.

Goods are intended for use in the UK only and we cannot confirm that the goods comply with any laws, regulations or other standards applicable outside the UK, without prior warning or notification. All goods are sold in accordance with the manufacturer’s specifications and are subject to any qualifications, representations or instructions contained in the documentation associated with the goods.

Privacy, Copyright & Disclaimer

We will never sell or pass on your name and address to any other organisation.

Your details are confidential and you will never receive unsolicited mail as a result of ordering from Superior Fires Ltd.

Superior Fires Ltd maintains a strict privacy policy in full accordance with the Data Protection Act 1998. All content included in this site, text and graphics (including copyright), is owned and controlled by Superior Fires Ltd. In accessing Superior Fires Ltd web pages, you agree that you may only download the content for your own individual and non-commercial use

Privacy Policy

Superior Fires Ltd are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you for two reasons: firstly, to process your order and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent.

The type of information we will collect about you when you place an order or register on our web site includes: Address, Phone Number, Email Address, Credit/Debit card details

We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. The personal information that we hold will be held securely in accordance with our internal security policy and the law. We will not transfer or sell your information. If you have any questions/comments about privacy, you should email us at [email protected].

Your Consent

By submitting information to Superior Fires Ltd you consent to the collection and use of this information by Superior Fires Ltd. If we decide to change our privacy policy, we will post those changes on our website so that you are aware of what information we collect, how we use it and under what circumstances we disclose it.