Privacy Policy

Who we are

In this privacy policy references to "we", "us" and "our" are to Superior Fires. References to "our Website" or "the Website" are to superiorfires.co.uk.

What information we collect and how

The information we collect via the Website may include.

Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc.
In order to effectively process credit or debit card transactions it may be necessary for the bank or card processing agency to verify your personal details for authorisation outside the European Economic Area (EEA). Such information will not be transferred out of the EEA for any other purpose.
Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.
Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers 'help' facility.

What we do with your information

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

To process your order, to provide after sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);
In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase. We may need to pass the information we collect to other companies for administrative purposes.

We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.

Your Rights

You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address and payment of £10 to cover administration expenses to the following address:

Privacy
Superior Fires (Focal Point Fires plc)
10 Avon Trading Park
Christchurch
Dorset
BH23 2BT

Other Websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.

Cookie Policy

Cookie Policy: What are Cookies?

Cookies are small files which are stored on your computer. They are designed to hold a modest amount of data specific to your website visit on our site. Cookies help to improve your visit to our website by helping with the following:

Remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
Remembering information you’ve given (e.g. your postcode) so you don’t need to keep entering it
Measuring how you use the website so we can make sure it meets your needs

Please note that cookies can't harm your computer and we do not store personally identifiable information in cookies we use on this website. We're giving you this information as part of our initiative to comply with UK legislation, and to make sure we're honest and clear about your privacy when using our website. Please be assured that we're working on a number of other privacy and cookie-related improvements to the website.

The Cookies we use: General website cookies

This website is built using Microsoft’s ASP.Net web technologies, as part of that we use the built in session cookie (ASP.Net_SessionID) to manage your session. When you navigate to the site, the server establishes a unique session that last for the duration of your visit.

Measuring website usage – Google Analytics

Google Analytics uses cookies to define user sessions, as well as to provide a number of key features in the Google Analytics reports. Google Analytics sets or updates cookies only to collect data required for the reports. Additionally, Google Analytics uses only first-party cookies. This means that all cookies set by Google Analytics for your domain send data only to the servers for your domain. This effectively makes Google Analytics cookies the personal property of this website domain, and the data cannot be altered or retrieved by any service on another domain. The following table lists the type of information that is obtained via Google Analytics cookies and used in Analytics reports.

Functionality	Description of Cookie	Cookie Used
Setting the Scope of Your Site Content	Because any cookie read/write access is restricted by a combination of the cookie name and its domain, default visitor tracking via Google Analytics is confined to the domain of the page on which the tracking code is installed. For the most common scenario where the tracking code is installed on a single domain (and no other sub-domains), the generic setup is correct. In other situations where you wish to track content across domains or sub-domains, or restrict tracking to a smaller section of a single domain, you use additional methods in the ga.jstracking code to define content scope. See Domains & Directories in the Collection API document for details.	All Cookies
Determining Visitor Session	The Google Analytics tracking for ga.jsuses two cookies to establish a session. If either of these two cookies are absent, further activity by the user initiates the start of a new session. See the Session article in the Help Center for a detailed definition and a list of scenarios that end a session. You can customize the length of the default session time using the _setSessionCookieTimeout() method. This description is specific to the ga.jstracking code for web pages. If you use Analytics tracking for other environments—such as Flash or mobile—you should check the documentation for those environments to learn how sessions are calculated or established.	__utmb __utmc
Identifying Unique Visitors	Each unique browser that visits a page on your site is provided with a unique ID via the __utmacookie. In this way, subsequent visits to your website via the same browser are recorded as belonging to the same (unique) visitor. Thus, if a person interacted with your website using both Firefox and Internet Explorer, the Analytics reports would track this activity under two unique visitors. Similarly if the same browser were used by two different visitors, but with a separate computer account for each, the activity would be recorded under two unique visitor IDs. On the other hand, if the browser happens to be used by two different people sharing the same computer account, one unique visitor ID is recorded, even though two unique individuals accessed the site.	__utma
Tracking Traffic Sources & Navigation	When visitors reach your site via a search engine result, a direct link, or an ad that links to your page, Google Analytics stores the type of referral information in a cookie. The parameters in the cookie value string are parsed and sent in the GIF Request (in the utmccvariable). The expiration date for the cookie is set as 6 months into the future. This cookie gets updated with each subsequent page view to your site; thus it is used to determine visitor navigation within your site.	__utmz
Custom Variables	You can define your own segments for reporting on your particular data. When you use the _setCustomVar()method in your tracking code to define custom variables, Google Analytics uses this cookie to track and report on that information. In a typical use case, you might use this method to segment your website visitors by a custom demographic that they select on your website (income, age range, product preferences).	___utmv
Website Optimizer	You can use Google Analytics with Google Website Optimizer (GWO), which is a tool that helps determine the most effective design for your site. When a website optimizer script executes on your page, a _utmx cookie is written to the browser and its value is sent to Google Analytics. See the Website Optimizer Help Center for more information.	___utmx

Once the cookies are set/updated on the web browser, the data they contain that is required for reporting purposes is sent to the Analytics servers in the GIF Request URL via the utmccparameter.

Cookies Set By Google Analytics

Google Analytics sets the following cookies as described in the table below. A default configuration and use of Google Analytics sets only the first 4 cookies in the table.

Name	Description	Expiration
__utma	This cookie is typically written to the browser upon the first visit to your site from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits your site, a new __utma cookie is written with a different unique ID. This cookie is used to determine unique visitors to your site and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.	2 years from set/update.
__utmb	This cookie is used to establish and continue a user session with your site. When a user views a page on your site, the Google Analytics code attempts to update this cookie. If it does not find the cookie, a new one is written and a new session is established. Each time a user visits a different page on your site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30-minute intervals. This cookie expires when a user pauses on a page on your site for longer than 30 minutes. You can modify the default length of a user session with the _setSessionCookieTimeout() method.	30 minutes from set/update.
__utmc	This cookie is no longer used by the ga.js tracking code to determine session status. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backwards compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.	Not set.
__utmz	This cookie stores the type of referral used by the visitor to reach your site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within your own site. The cookie is updated with each page view to your site.	6 months from set/update.
__utmv	This cookie is not normally present in a default configuration of the tracking code. The __utmv cookie passes the information provided via the _setVar()method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is only written if you have added the _setVar() method for the tracking code on your website page.	2 years from set/update.
__utmx	This cookie is used by Website Optimizer and only set when the Website Optimizer tracking code is installed and correctly configured for your pages. When the optimizer script executes, this cookie stores the variation this visitor is assigned to for each experiment, so the visitor has a consistent experience on your site. See the Website Optimizer Help Center for more information.	2 years from set/update.

For further information about the Cookies Google uses please visit this Cookie Information page.

Measuring website usage – DC Storm

DC Storm Cookies are used by this website to identify how users interact the website, so that they can see things like the most popular pages and the journey that users take though their site.

First Party cookies

These cookies are set by this website that you are visiting.

Impressions

Cookies are also created to identify when a user has viewed an advert for this website on an external site.

The cookie contains a unique identifier and nothing else. If you subsequently visit this website, then we link that cookie (and hence the advert) to your visit, but if you never visit the website, the cookie is meaningless and will expire automatically, 90 days after you last saw one of the adverts.

First Party cookies Information

These cookies are written to track website usage of this site:

Cookie Name	Description	Expiry
_#srchist	Stores the history of traffic sources the user has arrived to the site by	1000 days
_#sess	Stores information about the session	1000 days
_#vdf	Stores the visit definition – ts type, number of visits, expiry	1000 days
_#uid	Stores a user identifier (only within a site)	1000 days
_#slid	Unique sale ID	1000 days
_#clkid	Unique identifier for a click generating a landing	1 year
_#lps	Flags that the last page was secure and therefore has no referrer	20 min
_#tsa	Stores the referrer details to avoid duplicate Landing events	10 min
_#env	Flags whether the environment variables (screen size, browser etc) need to be collected again	30 days

For further information about the Cookies DC Storm uses please visit their Cookie Information page.

Other 3rd Party Cookies we may use

When you visit our website, you may notice some cookies that are collecting information for other websites. For example, if you visit a page that has video content, cookies from YouTube may be served. We do not control the setting of these cookies and we recommend you visit the third party websites for more information.Please find a list of some third party cookies you may find present on this website and links to their specific cookie information:

Affiliate Window

Paid on Results

Microsoft

Intella

YouTube

Google Adwords

Clicktale

4Q Survey

How do I Control or Delete Cookies?

If cookies are not enabled on your computer is could mean that your experience with our website will be impacted. However, if you want to control or delete cookies you can do so.

Information on deleting cookies or controlling cookies is available at www.aboutCookies.org. To reiterate though, by deleting our cookies or disabling future cookies you may not be able to access certain areas or features of our site.

Privacy Policy:

Note: 'Us' refers to Superior Fires 'You', 'User(s)', 'Visitor' refers to any person who uses this website. This Web site is owned and controlled by Superior Fires.

Superior Fires is committed to implementing measures designed to protect the privacy of those using our services. Superior Fires respects the privacy of all those who visit our Site and use our online services and we collect information from and about our users to be used to improve the service we offer. Except as set forth within this Privacy Policy, our Terms & Conditions, and other published guidelines, we do not release personally identifiable information (as described below) about users of this Site without their permission.

Effect of This and Related Documents: This Privacy Policy, together with our Terms & Conditions and other published guidelines, governs your interaction with this Site, and your registration for and use of Superior Fires online services.

Opt-Out Option: If you would like to have your personally-identifiable information removed from Superior Fires databases going forward, please e-mail sales@superiorfires.co.uk, and we will use reasonable efforts to comply with your request. However, there will be residual information that will remain within Superior Fires databases, access logs, and other historical internal records, which may or may not contain such personally-identifiable information.

The Information We May Gather

Non-personally-identifiable information:
1. As a standard practise, Superior Fires assigns a random number to each user for anonymously tracking content preferences and traffic patterns. This random number lets us keep track of "how many" times users are doing specific things - like visiting our site each month - without really knowing who those users are (unless they specifically tell us). We analyse this data for trends and statistics, such as which parts of our site users are visiting and how long they spend there. We also gather information about what users are searching for. We use all this information in order to improve our content, plan site enhancements, and measure overall site effectiveness.
Personally identifiable information:
1. General: In certain areas of this Site, we require that you provide us with personally-identifiable information, in order to be able to use that portion or those portions of this Site.
2. If you submit a request for more information from us, the information you submit will only be used by Superior Fires. Our lists are private and are never sold to any third parties.

If you have any queries about this policy please feel free to contact us.