Company History

Superior Fires Ltd was launched as a premium brand of Focal Point Fires plc in 2005. The parent company Focal Point Fires plc was originally founded in 1983 and is located in Christchurch, Dorset where we manufacture and distribute high quality gas and electric fires. Over the years, the company has grown to become one of the leading gas and electric fire manufacturers in the marketplace.

Throughout our successful history, Focal Point Fires plc has pioneered in bringing forth new technology and innovation to the gas market. We were the first in the gas fire sector to introduce a purpose made, double skinned firebox to improve heat efficiency and both Flame Supervision Devices and Oxygen Depletion Sensors on all our range to improve safety.

Our products are manufactured under the strict guidelines of ISO 9001, an internationally recognised standard for Quality Management. ISO 9001 governs many aspects of the company, from the Goods Inwards procedures of checking the quality of components coming into our factories, through production control, to the Customer Service available for appliances manufactured by us.

In 2000, we became the first company in our sector to be accredited with ISO 14001. This standard marks our commitment to the environment and covers everything from recycled materials and bio-degradable products, to energy efficiency within the workplace.