About Us

Superior Fires Ltd is a brand of Focal Point Fires plc.

Focal Point Fires is the UK's largest manufacturer of fuel effect fires with both electric and gas fuel effect fires featured in an extensive product range, which includes flueless catalytic gas fires, traditional inset gas and electric fires and electric stoves.

Superior Fires History

Since 1983, Focal Point Fires has been dedicated to offering an unrivalled selection of gas and electric fires.

Over the years we have built up a strong reputation as a company who strives for excellence in every aspect of our business, from our expanding Research and Development Department, to our on-site Continuous Care Team who offer an after sales service second-to-none.

Ensuring that we stay one step ahead at all times is illustrated by becoming the first company in our industry to achieve accreditation to ISO14001 Environmental Management, demonstrating our commitment to reducing the impact our business has on the planet.

This website contains a wealth of information on our current products, which should enable you to easily select the fire most suitable for your particular application.

Company Registration No. 1726619
Registered at Scodie Deyong, 2nd Floor, 85 Frampton Street, London, NW8 8NQ